Pakistan has been blazing a trail in the entrepreneurial world for the last several years. There has been a massive shakeup in the tech landscape, rendering it near unrecognizable! With some truly revolutionary ideas popping up nearly daily, it ultimately falls on the country and its industries to prop up […]
If you expect me to start the blog by explaining PCOS, then you will be highly disappointed. It’s something that even scientists are failing to do. It was said to be a disease of obese people with insulin resistant but now we all know that lean (even underweight) person can […]
Disclaimer: I’m a foodie and I think food-based meetups are the best thing to happen to our society since sliced bread. That said, Islamabad was rather late to the food fest party *grr* BUT BETTER LATE THAN NEVER AMIRITE? So you can imagine just how excited I was when I […]
We all know that junk food is easily blamed for half of the myths circulating in our mind. The latest one was that when we burn Lays chips, it burns as if it is made of plastic. Is there any truth in it? There’s a video going viral about it. […]
Is it just me whose mouth gets all watery whenever I see such ads. I love snacks more than main courses. Yes, I am crazy that way! Every time I think that Lay’s has run out of flavour ideas, I am proven horribly wrong. This time also Lays have unveiled two […]
London, 20 May: Celebrating contemporary Pakistan and its rich history and culture in the context of the 70th anniversary of the country’s foundation, the Karachi Literature Festival (KLF) held at the Royal Festival Hall of the Southbank Centre, as a part of their annual festival Alchemy, was a resounding success. […]
Lay’s new TVC is out and we are loving it! Its exciting Smiles Campaign (Lay’s Say It With A Smile); an initiative to be an instigator for Pakistani’s to Say It With A Smile. With the most clutter breaking, engaging & exciting Lay’s Smiles packs, Lay’s will be spreading smiles […]
That first image of Arshad Khan was hot! He did look like someone straight out of fashion magazine but is he really that handsome? In my opinion, No. The credit goes to Jiah Ali for her awesome photography skills. Arshad Khan is an eighteen-year-old, from a rather big family of 17 […]
If you have visited your Facebook, Twitter or any other social media in the past 48 hours, you would have seen a picture that is going viral for simple little details, ones that it was not intended for. The picture was posted by Mark Zuckerberg on his Facebook account and […]
With immense pleasure, I will love to review a new arrival in Lays family. The formidable pairing of sweet and savory, Honey Butter reminds me of caramel popcorn especially when you mix a bit of salty ones in it. Best would be to call it #KuchSweetKuchSalty I appreciate the way Lay’s […]