Disclaimer: I’m a foodie and I think food-based meetups are the best thing to happen to our society since sliced bread. That said, Islamabad was rather late to the food fest party *grr* BUT BETTER LATE THAN NEVER AMIRITE? So you can imagine just how excited I was when I found

We all know that junk food is easily blamed for half of the myths circulating in our mind. The latest one was that when we burn Lays chips, it burns as if it is made of plastic. Is there any truth in it? There's a video going viral about it. I

London, 20 May: Celebrating contemporary Pakistan and its rich history and culture in the context of the 70th anniversary of the country's foundation, the Karachi Literature Festival (KLF) held at the Royal Festival Hall of the Southbank Centre, as a part of their annual festival Alchemy, was a resounding success.

Lay's new TVC is out and we are loving it! Its exciting Smiles Campaign (Lay’s Say It With A Smile); an initiative to be an instigator for Pakistani’s to Say It With A Smile. With the most clutter breaking, engaging & exciting Lay’s Smiles packs, Lay’s will be spreading smiles