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Jazz is now Mobilink’s Umbrella Brand with tagline #DuniyaKoBataaDo”

Hey readers,

I have got the latest news of 2016 which might surprise you. On 23rd April 2016, Mobilink very unexpectedly called a glamorous unveiling ceremony which was organised in partnership with Syntax Communication. During the press released, they announced that they are all set to bring Digital revolution in Pakistan. They intend to do all that with a refreshed logo and a bold new identity of Jazz.

In plain words, Jazz will now encapsulate multiple products and services on offer by the Mobilink. I have a feeling that this has to do with Mobilink’s merger with Warid, although it’s not announced yet so I can only speculate. 

It was launched with the tagline, “Dunya Ko Bataa Do” (Let the world know). This powerful slogan reflects a promise to let the world see what Pakistan is all about, rising above the discrimination and media biases. It also conveys a message of not suppressing any injustice as now Mobilink will digitally empower every citizen. Aamir Ibrahim, CCO & Deputy CEO said at the launch:

“This is the begining of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of Pakisan’s most powerful bands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the future. Sprearheading a digital revolution in the country throughout our innovative product and service offerings; we have made the decision to make Jazz the face of the company’s digital journey”

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A mandatory selfie of bloggers with Shahbaz Maqsood Khan, Director Marketing of Mobilink. You can guess who I am right? The one in the white and blue top and jeans ;)

Shahbaz Maqsood Khan, The Director Marketing of Mobilink further shed light on it and mentioned that

“By clubbing all our existing and upcoming innovative products and service offerings under a brand loved by many, we are looking to give our subscribers a sense of belonging for the new horizons we are journeying towards. Duniya Ko Bataa Do was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potention to the world. Jazz is now all set to offer our subscribers whereby they can showcare their true potential to the world. Jazz is now all set to offer our subscribers freedom of choice, digital empworment and the powe to do more with less; ultimately reshaping society”.

Few videos from event:

Only time will tell if this is a good move or not but the team looked promising. They even admitted that they lost track of keeping best quality in the midst of competitions going on. As they still are the market leader in voice and data services, they want to focus now on quality rather than quantity so you can expect few but valuable products and services coming under Jazz.

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Nabeha
I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at nabehalatif@live.com

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