It isn’t often when I feel pleasure in reviewing a campaign. This one just hit the right cords.
There are two important topics which this TVC is addressing. The lesson of accepting and respecting different cultures and care for neighbours. Both these things have been
Muslim must be good to the neighbours, no matter their religion.
Being an expat brings a lot of pressure – one feels alienated and alone in the new culture. Thus accepting expats with love is very important so they don’t feel as homesick. TVC is a story of a young Chinese couple who recently moved to Lahore and is in homesick state and in need of a company. Food being universal language brings them together. The main message ofcourse is how easy it is cook using Shan spices because of the directions given at the back.
Internet was quick to make this entire TVC viral in a light and fun manner. A lot of memes were generated by the fans, the talks of Pak-China Friendship are already pretty hot in Pakistan due to CPEC. People even shared food with their neighbours on hashtag #KhaanaWithParosi which was a trending topic in Pakistan for quite a long time.
Here’s how social media reacted to it:
Ramadan is coming. Get ready to do this at every iftari from neighbours ?#KhaanaWithParosi pic.twitter.com/MP8TxeWawg
— Nabeha Latif (@Nabehal) May 2, 2017
Pakistan has such a rich culture, great values and a tradition for caring for each other, be it parosi or strangers 🙂 #KhaanaWithParosi pic.twitter.com/GBsnE6xJql
— Aisha (@HariMirchein) May 5, 2017
During my recent trip to the US, I made Biryani for my American host family and they named it 'the spicy rice'. #KhaanawithParosi pic.twitter.com/DMovVlQWly
— Snober Abbasi (@snobers) May 5, 2017
It's such a creative idea to bring together cultures through food. Food is an unspoken universal language no doubt. #KhaanaWithParosi #Shan pic.twitter.com/aRlktAXJr6
— Nabeha Latif (@Nabehal) April 28, 2017
We are growing with time but we cant let the importance of neighbors die. Spread love around you, it will come back. #KhaanaWithParosi pic.twitter.com/vldfzmgWIn
— Highlife Shenanigans (@GlitterSmitter5) April 29, 2017
#Shan memes will go round and round all year around. #KhaanaWithParosi pic.twitter.com/LnGwvSVXbd
— Hina Safdar (@hinasafi) May 5, 2017