It isn’t often when I feel pleasure in reviewing a campaign. This one just hit the right cords.
There are two important topics which this TVC is addressing. The lesson of accepting and respecting different cultures and care for neighbours. Both these things have been
Muslim must be good to the neighbours, no matter their religion.
Being an expat brings a lot of pressure – one feels alienated and alone in the new culture. Thus accepting expats with love is very important so they don’t feel as homesick. TVC is a story of a young Chinese couple who recently moved to Lahore and is in homesick state and in need of a company. Food being universal language brings them together. The main message ofcourse is how easy it is cook using Shan spices because of the directions given at the back.
Internet was quick to make this entire TVC viral in a light and fun manner. A lot of memes were generated by the fans, the talks of Pak-China Friendship are already pretty hot in Pakistan due to CPEC. People even shared food with their neighbours on hashtag #KhaanaWithParosi which was a trending topic in Pakistan for quite a long time.
Here’s how social media reacted to it:
— Nabeha Latif (@Nabehal) May 2, 2017
— Aisha (@HariMirchein) May 5, 2017
— Snober Abbasi (@snobers) May 5, 2017
— Nabeha Latif (@Nabehal) April 28, 2017
— Highlife Shenanigans (@GlitterSmitter5) April 29, 2017
— Hina Safdar (@hinasafi) May 5, 2017