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Taher Shah’s Angel: Reaction from the celebrities and what I think

So it all started when the stills of the song Angel were out with Coming Soon tagline. That was the moment when I decided to never watch this angel. It looked absurd to me that a man would dress up like Angel/Princess with another man who looks likes a woman and sing a very non-melodious song. Yet here we are today with more than 6 million youtube views and coverage from known media channels including BBC world. If you are as embarrassed by it as I am then please do remember that you and I are equally responsible for making it represent Pakistan worldwide.

This world is heading towards a very scary manifestation of the modern society. We “troll” what we don’t like so much the person who gets trolled either suicide out of depression or turn out to be the next internet celebrity. Enough have been said against Taher Shah so I won’t add more to it. Those who couldn’t stop protesting against Sharmeen Obaid’s documentary which was portraying a prevailing issue of our society. They are actually enjoying trolling Taher Shah’s songs.

Don’t you realise that you have the power to give attention to something worthwhile? Taher Shah isn’t overconfident. He is doing what is working best for him. He isn’t doing what he wants, ignoring what other thinks. He IS actually doing what he thinks will make him famous. We are just falling in the trap and giving him the fame that he desires. And the world is loving it.

Here are some tweets from the celebrities.

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

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