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#ShieldYourSmile: Healthy teeth for a healthier nation

Who doesn’t want to have a great smile? Although despite what you see in ads, you can’t just get that by brushing once with a magical toothpaste. It requires following a proper oral hygiene!

Proper Brushing: I was so happy to be part of Shield’s campaign in Pakistan as they weren’t fooling with fake promises but teaching the nation how to maintain healthy teeth, no matter what age.  First and foremost point of which was to brush at least thrice a day to prevent acid buildup from the breakdown of food by bacteria.


Visiting Dentist: Sadly, most of the times we see in advertisements how using some brands can prevent visits to a dentist.  To my surprise, it was emphasised by Shield Muskhurahat that just brushing isn’t even enough. You’ve to visit your dentist every six months to have a full hygiene treatment performed.

Also at these appointments, a comprehensive exam is taken with x-rays to help detect and prevent future dental treatments from occurring.


Avoid excess sugar in sodas and other junk: Oral diseases share a wide range of risk factors. Make a positive change by kicking out these habits to gain a healthier mouth.

Although these things contain a high level of phosphorous, which is a necessary mineral for a healthy mouth, too much phosphorous can deplete the body’s level of calcium. This causes dental hygiene problems such as tooth decay and gum disease. Beverages containing additives such as corn syrup and food dye can make pearly white teeth appear dull and discoloured. Therefore, it is best to choose beverages like milk, which helps strengthen teeth and build stronger enamel, giving you a healthy, beautiful smile and water which hydrates your body longer than sugary drinks and junk food.


World Oral Health Day: As we know we all observe World Oral Health Day on 20th March, this year Shield offered free dental screenings at renowned dental clinics all around Pakistan on this day. Public happily took advantage of it, they were also presented with free dental kits including Shield toothpaste and brushes.

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

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