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#PoliceKaySaathIftar So you think your roza is difficult? Think about police

So you are sitting in your air conditioned car and still getting irritated that you’ve to wait for whole 2 mins for the signal to go green while fasting. Do you ever pause and reflect on the traffic police officer standing right under the sun just for your safety? He will stand there for much more than 5 minutes WHILE fasting!

I had the privilege to be part of an iftar arrangement done for police institutions on 11th June, 2016. It was organised by community Police Awam  for the public service work being carried out by the Police. I must say that we need to do this more often!

A lot of them were from far off places like Waziristan. They have their iftar on the street for which they don’t even get extra pay! They’ve such a positive approach. I was very impressed by this old man who when asked how tough his job is, only replied with a smile that he is proud of what he does!13086846_1169230699775472_3633415329358203487_o

The community members brought fresh fruits, pakoras, samosas, salads with biryani. We could see the smile on the faces of traffic police officers. It wasn’t merely an iftar arrangement but an interactive session where we discussed how we can make their job easy. The crux of discussion was:

-Firstly, be patient and follow their instructions to make their life easy. Don’t disrespect as that will make them feel underappreciated.

-There should be a set allowance for them for every day when they perform their duty at iftar hours.

-We can make a box containing basic iftar items for them and distribute them whenever you see any police officer on duty.

-Such initiatives should be taken more often. We need to bridge the gap between such institutions and citizens. It is best for the overall betterment of our society.

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Nabeha
I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at nabehalatif@live.com

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