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Na Maloom Afraad 2: One word after watching the movie “Disgusted”

I was one of those who had fun watching Na Maloom Afraad and was looking forward to this sequel. So I waited for Wednesday patiently as I’ve membership of a cinema.

The story that has Fahad Mustafa, Javaid Sheikh, Mohsin Abbas Haider, Urwa Hocane and Hania Amir in lead role revolves around the theft of gold commode of an Arabian Sheikh. Although it was a crowd puller cast and brand yet I will use the word “disgusting”

The only issue was that the writer didn’t know where to draw a line between disgusted and funny. (Yes there’s a line!) You can’t eat your popcorns and watch o Javaid Sheikh pooping scenes.

Na Maloom Afraad one was definitely of less budget but it was a hit as the jokes, cast and scenarios were locally relatable. I remember laughing a lot at the Karachi slangs etc as they somewhat sound authentics.

I would blame the director to not be able to craft a narrative that moves flawlessly. The actors did a good job especially Fahad Mustafa, Javaid Sheikh and Mohsin. Why was the story so weak? Why weren’t dialogues as funny?

The Arabian Sheikh cursing and talking in Urdu, clumsy dance moves of Fahad Mustafa and Mohsin Abbas (shirtless!) on the beach behind girls in bikinis and also the action scenes failed to leave a mark in audiences. Or was I expecting too much?

A lot of scenes reminded me of a flop Pakistani movie Jalaibee. I wish they had worked on the story more than the dresses and locations!
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Urwa Hocane and Hania Amir have limited screen time. That was a plus point though as they failed to act in the movie. Although Sadaf Kanwal is ready for her debut in Bollywood. She was very comfortable in the dance number, which isn’t normally the case with Pakistani actresses.

It is a good time pass but don’t expect to laugh as much as you did earlier. Also, try not to eat while watching it. I will rate it 2/5

Nabeha
I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at nabehalatif@live.com

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