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Lays Yogurt And Herb TVC – New Chip In Town

New Lays flavor Yogurt and Herb captured Pakistan’s heart and the Lays “Wasim Akram & Messi’s TVC” crown. (Photos courtesy of Lay’s) 

Lays is a renowned brand for making the best potato chips. Everyone is in love with lays potato chips and eagerly await to try out their new flavors. Last night was crazy on Twitter for Pakistan! Lays had a competition plus a very treat for both Messi and Akram fans!  Lays yogurt and herb flavor is making everyone indulge in the great taste and no one can resist eating it and they would do anything to have their hands on this new pack.

So does the Lays really tastes like Yogurt & Herbs ? Well I have yet to get my hands on one of them!

Overall the crowd seemed impressed with the deliciousness of the new flavors, although they also did blow everyone away with their creativity. Bringing the two legends together was unexpected. Even hadn’t even hear any rumours for that. For a sport lover, it was a BIG thing coming from Pakistan. I will add that Lays are always bursting out new ideas for promotions and tv ads. They take one step further with each promotion!

Featuring Wasim Akram the former Pakistani cricketer and Lionel Messi, the famous footballer together for a commercial, is something extraordinary.  The two famous sportsmen make a superb combination of passion, motivation and, of course, a great way of attracting cricket and football fans towards the new delightful taste of lays new flavor.

The ad made a great buzz over social media. The hashtags #AkramAndMessi, #LaysLegend & #HerbsAndYogurt started trending right away.

Too much hotness in one pic! @wasimakramlive @TeamMessi @LaysPakistan #AkramAndMessi #LaysLegends

— Nabeha (@Nabehal) January 12, 2016



If this is true, this is seriously huge! Getting the two legends together… #AkramAndMessi

— Zoya Altaf (@zoya_altaf) January 12, 2016



#WhyPakIsBlessing Kyun K Aa Gaya Hai New Lays #YogurtAndHerb flavor main! #LaysLegends #AkramAndMessi

— Snober Alan Abbasi (@snobers) January 12, 2016



The advertisement itself shows the great power of lays, that no one can resist it and could do anything to get their hands on it!

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

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