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Kapray is now in Islamabad: Yayy or Nayy?

Kapray which is a clothing brand owned by Al-Rahim Textile Industries Ltd, has just launched six stores in Pakistan. The first of which was in Karachi, Dolmen City Mall in July. It has opened its doors for the public in Islamabad on 20th December. The overwhelming response from the crowd was a sole witness that people were eagerly waiting for the brand to land in the capital city. It brings you a diverse product line that ranges from Menswear, Womenswear, Childrenswear to Home Textiles and Furniture, Kapray has got it all.

481151_10153273610582113_8431928451973736928_nI was there with my other friends to experience the launch first hand (3rd from left). I must say that it was GRAND!

Uzair Jaswal  performed at the launch ceremony where Sulmeen Ansari was seen hosting the event. We could see renowned faces like Omayr Waqar etc.

Kapray has set out to bring you the latest fashion treads in record time. Their unique designs have influenced people who had always been a fan of elegance and finesse. I loved the way their designs were modern but with a touch of eastern style. Prices were reasonable which is plus point for middle class. Did they miss to add a category of luxury for upper class? Hmm.. I will need to research on it more at my next visit 😉

Alright so in short, there are many pros of Kapray; New designs, affordable prices, wide range covering from Men, women, kids to home decoration and accessories including shoes, bags, belts, jewelry etc.

The only prevailing issue is that the market is so saturated. With competitors like Gul Ahmed, Khadi, Nishat Linen etc, it will be tough for any brand to maintain loyalty in costumers. Nevertheless, let’s see how it goes!

If you have not visited Karpay store in Centarus Islamabad yet, you are missing out alot.

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

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