You are here
Home > Lifestyle > Campaign Review > FOODPANDA Takes Down Cooking at Home with the Biggest Discount Campaign

FOODPANDA Takes Down Cooking at Home with the Biggest Discount Campaign

Cooking at home is now face to face with its nemesis foodpanda, Pakistan’s no.1 mobile and online food ordering platform. On complete menus of more than 500 restaurants across Pakistan, foodpanda has activated flat 20% discounts and banished delivery charges for the entire month.

A good enough reason to lock down our kitchens and experience what the food ordering industry has to offer us. It turns out, the foodpanda research team had been digging in for gold and having found a strong corroboration to this platform, the campaign has been launched.

This is the first time an E-commerce company in Pakistan has achieved the valuation of being hundred percent consumer centric as the campaign is a result of complete understanding from consumer and industry demands.

“We constantly asked ourselves a question: how can we bring about a massive growth in the food ordering industry? Our objective solved the puzzle. We want to deliver what our customers expect of us.

Deliberating on industry trends, consumer preferences and inputs from restaurant partners we were able to come to a conclusion: The food ordering industry is hungry for growth. A flat 20% discount on entire menu and no delivery fees of more than 500 restaurants is bound to create that effect. It is what our customers want and we are prepared to deliver exactly that”, says Omair Bakhsh, Marketing Manager foodpanda Pakistan.

The food ordering industry is likely to take a new shape as flat 20% discounts and banishing delivery fees has significantly challenged usual industry prices. To date, a proposition of such great value for money has never been put forward.

While Ramadan has slowed down business for food ordering industry, the flat 20% discount and no delivery fee campaign will rekindle lost love for delicious lunches and dinners.

“As far as the business is concerned, we’re expecting an explosive growth this month, for us as well as the industry by delivering what customers want – best value for money campaign” Omair Bakhsh, Marketing Manager foodpanda adds further.

Foodies across the country can get greatest value for their money by ordering from foodpanda during 11th July – 31st July, 2016. Simply log in to foodpanda website or download foodpanda mobile app for iOS, Android and Windows Phone.

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

Leave a Reply