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Cake the Film: They tried hard but couldn’t get the recipe right #review #CakeTheFilm


I was confused if I should write this one or not as I had mixed feeling after watching this movie. The trailer was dope so it had me hoping for an entertaining movie; it turned out to be a complex emotional ride.  It is a story about an average Pakistani family who are trying to cope with a tragedy that took in past. Sanam Saeed (Zara) was forced to leave Pakistan and Amina Sheikh (Zareen) had to take care of the responsibilities alone. The role of the brother was rather useless – not a good son as he is living abroad with his wife and a son. The entire family came together again due to father’s illness and that’s pretty much all that is to know about the story.

You can also see Adnan Malik doing a debut in this movie. He was a guy who had too many favours from the family to ever be able to say no and he also has a thing with Amina Sheikh though she isn’t ready to commit because of #LogKyaKaheinGay. Beo Raana Zafar, the mother, has a rather unrealistic role. Yet she is the limelight of the movie. She is humorous, outspoken and anything that a typical Pakistani mother isn’t “supposed” to be. Yet she was the reason why the movie had few funny bits. You get a Piku Amitabh Bachan’s character vibe out of her.

I was disappointed on how the story unfolds – it was dragged a lot in second half. The storyline was weak. I felt like I wanted to see more from Cake The Film. Although it’s definitely an original movie, especially the Sindhi soundtracks in the background and every actor acted so well. YET you want to leave the cinema before the movie ends.

ONLY if it was made for cinema instead of TV. That’s why movies are supposed to be different than dramas. Although I am happy that our industry is moving in the right direction.

I would rate it 3/5 and would urge Pakistanis to support our cinema so we can grow and make better movies.

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

One thought on “Cake the Film: They tried hard but couldn’t get the recipe right #review #CakeTheFilm

  1. y, nice piece of review, will surely go out there to watch this just for the sake of our industry to grow, apart from that i was wondering i want to study digital marketing, as i dont know where to start and how to, i live in karachi, so i will really appreciate if you could help a lost soul in the midst of everchanging society, thankss, nice review once again!!

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