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#BitesAndVibes: Islamabad chapter – Hit or a Miss?

Disclaimer: I’m a foodie and I think food-based meetups are the best thing to happen to our society since sliced bread.
That said, Islamabad was rather late to the food fest party *grr* BUT BETTER LATE THAN NEVER AMIRITE? So you can imagine just how excited I was when I found out that Bites & Vibes would be definitely be hitting Islamabad after fantastic stints in Lahore and Karachi – foodpanda’s my new hero!
What’s Bites & Vibes you ask? Why, only the coolest, hippest and tastiest event out there! Foodpanda’s highly successful entry into food festivals involved pairing groovy music with tantalizing food – that’s a combination everyone gravitates towards and it shows! The Lahore and Karachi editions of the event were smash hits, featuring delicious food from local eateries such as Sarak pe Karak and Bamboo Union (Lahore) & Del Frio and Big Thick Burgerz (Karachi). The likes of Patari, Teen Taal and Darvesh kept audiences enthralled with music all day – what better thing to pair great food with?
It was with high hopes, therefore, that I made my way to the Arts & Crafts village, Shakarparian. Readers, said hopes were not only met but exceeded beyond my wildest estimates! I’ll get to the food in the bit (obviously) because I want to give a shout-out to everyone involved in the setup – Bites & Vibes was a joy to be at! The ambience was great, from the music wafting into your ears to the sounds of joyous children on the bouncy castle and carnival rides, from the way each stall was lovingly crafted to the overall décor in general. Just delightful!

Onto the main course now, the food! My word, there was a lot of it, and delicious, to boot! There was something for everyone, from the desi delights of Rahdaari and Chattha’s to the exquisite servings of Murasaki Japanese Cuisine. Hareesa lovers got to sate themselves at Nostalgia while fans of the flavours of Hunza got to hoard Wild Thyme. This is just the tip of the iceberg! There were burgers, tacos, waffles, marshmallows and more! Surrounded by so many bits of heavenly food, NONE COSTING MORE THAN RS. 200, was too much for me to bear, folks. I lost control, I failed to rein myself in, I… binged. And oh, what a binge it was – each bite more mouthwatering than the last, every smell enticing me onto the next stall where I got to savour even more morsels of concentrated ambrosia…

Ahem. Essentially, what I’m trying to say is, Foodpanda’s Bites & Vibes was EXACTLY the sort of event that the dwellers of Islamabad had been craving since ages – you truly had to be there to experience it!

P.S I also got to meet the very cool RJ Wes Malik 😀

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

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