I am more than happy to review a brand that is keeping pricing realistic in this summer madness. I can’t appreciate enough the way Outfitters have constantly evolved, offering variety in every domain. It started out as trendy street- smart but later expanded into kid wears as Outfitters Junior. Now they also have Ethnic for more desi, non-westernised clothing. If you live in Pakistan then you know the skyrocket prices of cultural dresses and kurtas. The competition in the market is tough! We’ve big players like Gul Ahmed, Khaadi etc.

Mission of Outfitters “Be the customers preferred apparel choice for upcoming trends and fashion, in affordable price range”

What I love about Outfitters is that they aren’t falling into the pressure of increasing prices exceptionally high, just to increase the value of clothes. They are staying realistic and providing upmost quality in the price range that is affordable to the general public. On top of this, I love their sales!


This year, they started mid-summer sale of 50% on May 5, 2016. They had this sale on all stores in which they also introduced the idea of free delivery which can be availed for items worth as low as 2500 pkr.

The loot is on the Ethnic collections! Like I mentioned above, you can get awesome eastern stuff from 880 PKR to 5000 PLR on almost everything, you name it. Let it be lawn suits, kurties, shirt pieces etc. The ethnic loot is going on since 5th May and will last up till 25th May. The stocks are running out like hot cakes because of the fine quality and deliverance of the ethnic brand.

Mr. Elli Jadoon, Manager CS & Ecom states that, “Sustain Outfitters’ leading position in the industry as one of the most innovative and inspiring brand, with unique product mix and un-compromised quality, differentiating it from the competition.”

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