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DTH License Auction Ends: Rs14.7bn for three licenses

Islamabad: We are more than happy to announce that Pakistan Electronic Media Regulatory Authority (PEMRA) did not come under Cable Operators’ pressure and gave a go-ahead for open bidding of Direct to Home (DTH) license auction on November 23, 2016. PEMRA was to award DTH license to three companies out of 12.

The three companies that won the DTH license are listed below. It was to be granted to the successful bidders only after fulfilment of all legal requirements, approval of Authority and payment of requisite fees and taxes.

  • Licence 1

    MAG Entertainment Pvt Ltd (Lahore)
    Licence fee: Rs4,898 million

  • Licence 2

    StarTimes Pakistan Communi­ca­tions Pvt Ltd (Islamabad)
    Licence fee: Rs4,898 million

  • Licence 3

    Shahzad Sky Pvt Ltd (Islamabad)
    Licence fee: Rs4,898 million

In 121st meeting held on Monday, the shortlisted companies were as follows:

M/s. Orient Electronics (Pvt.) Ltd., Lahore
M/s. Mag Entertainment (Pvt.) Ltd., Lahore.
M/s. Skyflix (Pvt.) Ltd., Islamabad.
M/s. Startimes Communications (Pvt.) Ltd., Islamabad.
M/s. Sardar Builders (Pvt.) Ltd., Islamabad.
M/s. Smart Sky (Pvt.) Ltd., Islamabad.
M/s. Parus Media & Broadcast (Pvt.) Ltd., Islamabad.
M/s. Naya Tel (Pvt.) Ltd., Islamabad.
M/s. Mastro Media Distribution (Pvt.) Ltd. Islamabad.
M/s. Shahzad Sky (Pvt.) Ltd. Islamabad (formerly M/s Shahzad CGG (Pvt.) Ltd. Islamabad).
M/s. HB DTH (Pvt.) Ltd. Islamabad.
M/s IQ Communication (Pvt.) Ltd. Karachi.

 

These four were, unfortunately, rejected:

Vision Broadcast
Link Dot Net Pakistan,
World Call Telecom
Sharif Feed Mills (Pvt.) Limited

Cable operators have launched anti-DTH campaigns countrywide. To that Chairman Absar Alam said:  “the Authority will take strict action against those who are involved in illegal DTH business as well as providing the financial benefit to India through this business”. He also said that business of cable operators would not affect due to the DTH service.

 

Nabeha
I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at nabehalatif@live.com

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