You are here
Home > Lifestyle > Dowry; an insane display of spendings to show worth of your daughter #RishtonMeinInnovation

Dowry; an insane display of spendings to show worth of your daughter #RishtonMeinInnovation

It’s been a while since I last wrote something that comes from my heart. I wasn’t in Pakistan my entire life so it came to me as a shock when I attended the first wedding here. There are two things that are of highest importance: 1) how grand the wedding ceremonies are. 2) How much parental property is girl bringing with her on the wedding?
Almost 80% of gossips revolve around these two topics. Being a Muslim, do you once pause and wonder if this is how wedding suppose to be?
On the other hand, you will be shushed if you talk about mehr which is a condition that girl can put in before getting in nikkah. It’s so personal that it has to be between the girl and the guy yet the guy’s side of family normally set it.

It’s an ignored reality that getting married is a burden for girl’s parents, maybe that’s why they pray to have a son instead. My blog is targeted at those upper/upper-middle-class people who can end this madness instead of showing off by increasing the bar for poor ones. I am very proud of my parents that they didn’t care a bit what relatives were saying when they announced that neither they will give dowry for their three daughters, nor they will accept it for their son. It isn’t something that happens overnight. When I realised that my worth will be deduced through the furniture I bring, I told my husband to be that I will bring no such thing. Girls need to say this out loud too and so does parents. If we will keep following blindly, all the in the name of customs and traditions “Aisa karna hota hai” then we are making an absurd mistake for our future generations.
Think about it. A poor father saves money all his life to bring forward dowry for his two daughters. The money that could’ve been used to give proper education to them so that they can be self-sufficient in future. Poor ones only suffer so instead of saying those who can afford to should do it, think about the pressure that builds up for the families who can’t afford to indulge in such luxuries. Yet they have to because they love their daughters as much as you do.

In the end, I am glad that Orient raised a point which was ignored even in marketing campaigns. It’s time to challenge such bizarre and anomalous conditions and question what is our priority as a Muslim or as a human.

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

One thought on “Dowry; an insane display of spendings to show worth of your daughter #RishtonMeinInnovation

  1. This article is very interesting. Being a westerner it’s hard for me to think about “paying” someone to marry one of my daughters, or taking payment to marry my son. Here in the US the custom is for the bride’s parents to pay for the wedding, but even that is falling away from the cultural norm. My wife and I paid for our own wedding and didn’t accept any money from our parents for our ceremony and celebration. We just wanted everyone to come and have a good time. I hope your voice helps bring about some change in your culture.

Leave a Reply