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#AaGayaHaiX: Mobilink launches Jazz X *gorgeous* handsets

On 19th December, 2015, Mobilink finally revealed what the hype was for #AarahaHaiX?

It has launched four handsets in a press conference in Marriott Islamabad, naming Jazz X, Xcite for Feature Phone and Xplore for smartphones. The new phones have something for everyone with the price tag of less than pkr 8000. All these mobiles are 3G enabled (how awesome is that?!)  while three are android and one is a feature phone.
Asif Aziz, the marketing VP said in the press conference “We are constantly looking for avenues to provide our customers with the best in-class services and products. The launch of our Jazz X range with our exceptional 3G services will enable consumers, especially from marginalized communities, to be included in the ongoing digitization process,”

He further added “There are a very large number of inexpensive and largely undifferentiated devices in the market today catering to the developing communities. We believe, with our Jazz X range, we are able to offer superior value handsets at each price point; something for every consumer.”
Adding to Asif’s statement, Aamer Manzoor, Head of Data – Mobilink stated, “This is another step in Mobilink’s evolution as Pakistan’s best mobile network. Today we are no longer just telecommunications service providers, but have expanded our footprint in becoming a complete mobile communications solution provider.”
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Mobilink’s main goal behind the launch of the new Jazz X phones, is to introduce affordable 3G devices in the market. All phones come with Rs 800 balance as well!
Jazz X Phones are of 2GB of 3G data. JS500 and JS700 come with unlimited Facebook, Twitter and Whatsapp usage for up to 4 months. All phones are manufactured by Haier handsets come with 18 month warranty of which Haier will be responsible for after sale support. Phones will be available at all service centers and franchises across the country. Jazz X phones are not network locked.
Mobilink X JF100
First up is the JF100, it is a feature phone with a relatively big screen and ample storage. The phone supports dual 3G and micro SD cards of up to 16GB. There’s a 2.4 inch QVGA display powered by a 1200mAh battery.
J100
Chipset: Unknown 611MHz3xNbO8gm
OS: Java based Feature phone OS
Supported Networks: 2G, 3G, Dual-SIM
Design: Bar
Display: 2.4” with QVGA resolution
Memory:
Phonebook: 1000 Contacts
Micro SD: 16GB expandable
Camera:
Rear Camera: 2 MP with Video
Front Camera: VGA (0.3) MP front-facing camera
Connectivity: Bluetooth, Flashlight, FM Radio, Wi-Fi, Video Call
Battery: 1,200 mAh
Price: Rs. 2,999
Mobilink X JS300
The lowest end model in the Jazz X smartphones is JS300. The phone runs Android 4.4 KitKat.
Supporting dual SIM 3G and micro SD cards of up to 32GB, the phone offers users some flexibility. The phone is powered by a MediaTek Dual-core processor and 512MB of RAM coupled with 4GB of internal storage.
It has a 3.5 inch screen sitting over a 1,300 mAh battery. The camera segment features the same cameras as the one found on JF100.
Chipset: MediaTek Dual-Core 1.0 GHzJS300
OS: Android 4.4 KitKat
Supported Networks: 2G, 3G, Dual-SIM
Design: Bar Touchscreen
Display: 3.5 inches
Memory:
RAM: 512 MB
Internal Storage: 4GB
Expandable: up to 32 GB
Camera:
Rear Camera: 2 MP with Video Recording
Front Camera: VGA (0.3 MP) front-facing camera
Connectivity: Bluetooth 4.0, Wi-Fi b/g/n, USB 2,0, Gyro
Battery: 1,300 mAh
Price: Rs. 4,299
Mobilink X JS500
Mobilink Jazz X JS500 builds upon its smaller sibling. It brings an improved processor, bigger screen size and much more. The rest of specs remain the same.
Chipset: MediaTek Dual-Core 1.3 GHzJS500
OS: Android 4.4 KitKat
Supported Networks: 2G, 3G, Dual-SIM
Design: Bar Touchscreen
Display: 4.0 inches
Memory:
RAM: 512 MB
Internal Storage: 4GB
Expandable: TBA
Camera:
Rear Camera: 2 MP with Video Recording and Flash
Front Camera: VGA (0.3 MP) front-facing camera
Connectivity: Bluetooth 4.0, Wi-Fi b/g/n, USB 2,0, Gyro
Battery: 1,300 mAh
Price: Rs. 5,499
Mobilink X JS700
Jazz X JS700 is the highest end model in the entire line-up but by no means is it a benchmark setter when it comes to specifications.
It has more RAM, Increased internal storage, bigger screen and an improved camera department.
The rear camera jumps to 5MP while the front shooter is a 2MP one. The phone supports dual-SIM 3G and has a bigger battery as well.
Chipset: MediaTek Dual-Core 1.2 GHzJS700
OS: Android 4.4 KitKat
Supported Networks: 2G, 3G, Dual-SIM
Design: Bar Touchscreen
Display: 5.0 inches
Memory:
RAM: 1 GB
Internal Storage: 8GB
Expandable: upto 32GB
Camera:
Rear Camera: 5 MP with Video Recording and Flash
Front Camera: 2MP) front-facing camera
Connectivity: Bluetooth 4.0, Wi-Fi b/g/n, USB 2,0, Gyro
Battery: 2,000 mAh
Price: Rs. 7,999
We can see potential in their products. Although the market is already saturated. Still our good wishes go out to Mobilink. Let me know your first hand experience when you use it! Check more details here
Nabeha
I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at nabehalatif@live.com

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