You are here
Home > Lifestyle > Events & Happenings > Telenor Digital Festival 2016 : New apps to look forward to!

Telenor Digital Festival 2016 : New apps to look forward to!

I was skeptical when I got invited for Telenor Digital Festival. As you must’ve noticed, the hype is normally more intense than the actual outcome of the event. I’ve criticised few telecoms in Pakistan for just celebrating their hearts out – without actually achieving much. I am not certain who they fool by doing that, themselves or the users.

Anyways, so I arrived bit late (as I was a bit lost in the city of Lahore). The first response was “blue” as the entire ambience was of that colour which was pretty interesting. One could feel the ceaseless enthusiasm of the Telenor team to support and promote the digital ecosystem in Pakistan. This is the team of us bloggers who were there to cover the event.

There were “engagement zones” that featured innovative apps and solutions where one could get a first-hand experience of their usage. mannequin spoke to the visitors about all the things My Telenor App can do. The event also featured Telenor Pakistan’s portfolio of 3G handsets and internet devices designed to enhance digital ecosystem. Here are few of the apps that I loved:

Capture: 

Telenor is offering is Capture – a cloud storage product of 27GB which let you save all your pictures and keep them in one place. It is more like dropbox and SkyDrive, the only good part is that it’s a much more desi – easy to use kind of solution.

WowBox:

It’s an app that is available on Android which didn’t Wowed me much. You can get latest happenings, news and fun stuff. I am not much amazed by it as facebook is fulfilling the need of this quite frankly. Although they claim it to provide highly engaging content in a tile-based U.  I’ve to try it once to know for sure. Another similar app was Pocket TV in which you can live stream channels on your mobile.

Companion Watch: 

It reminded me of UWatch of Ufone. However, this one looks more promising. It’s a wrist watch for kids through which parents can keep an eye on them. It is actually more like GPS location tag which can be monitored through a smartphone. This is something useful which I would want my nieces and nephews to wear. I also loved their colours and everything. Something a kid will want to wear daily

3

Vendi:

The coolest thing of all! It’s a vending machine full of yummy stuff but you don’t have to pay for things. There’s a tag that you can put on your smartphone, if you want to purchase anything just scan the tag -> approve the transaction on message -> enjoy! Absolute no hassle of money. They said that these vendi will be pretty common in Islamabad. I can’t wait! 😎

1 2

Telenor wants to do more than just come up with new products. Their focus is on improving customer experience over existing channels in which they contact Telenor. That is the reason the Digital Fest also showcased several initiatives – such as Social Care, using social media to provide excellent customer services & solutions online; Digital SSC, an automated machine for performing various activities of GSM and Financial Services without human interaction; Digital IVR, mobile application to facilitate users calling on helpline and My Telenor, one stop solution for all Telenor customers to manage their mobile accounts – in the exhibition. Also, they introduced an app for the famous EasyPaisa online payment transaction service.

Speaking on the occasion, Irfan Wahab Khan, Deputy CEO and CMO Telenor Pakistan, said, “Digital Products and services are transforming businesses, enriching lives and propelling progress across the world. Telenor, through its ambition of empowering societies, is contributing towards making ‘digital Pakistan’ a reality and today’s launch of digital products will enable digital inclusion for people, create a society with minimal digital divide and unleash multiple entrepreneurship, innovation and creative opportunities. I extend my gratitude to all Telenor Pakistan customers for making us their digital lifestyle partner.”

 

 

Nabeha
I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at nabehalatif@live.com

Leave a Reply

Top