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#MeriShaanMeraPakistan: When a life insurance company decided to decorate Pakistan with wallart

It’s no surprise that anyone who has lived in Pakistan – have seen walls full of disturbing ads or political slogans. The walls which are actually government’s property but few illiterate people don’t think twice before filling them with garbage!

Hence we know there’s a dire need for a cleaner and better Karachi, and one of the ways to eradicate wall chalking is through wall art, highlighting positive imagery of Pakistan. EFU Life started a campaign in which they encouraged artists to come forward and participate in wall art depicting the rich culture, festivals and national monuments of Pakistan. In 2016, under the guidance of Commissioner Karachi, Mr.Ejaz Ahmed Khan, and his esteemed team of Commissioner Karachi Division, EFU Life initiated ‘Meri Shaan, Mera Pakistan’, a project of beautifying Pakistan through thematic wall art.

The aim of this campaign is to reclaim different spaces that have depreciated over time.  The project has already covered walls at Ayesha Manzil and National Coaching Centre. It is such a satisfying feeling to see this project right before the independence day of Pakistan. I hope initiatives like this continue especially from the private sector of Pakistan.

After the successful completion of two projects in Karachi; a 2000 sq.ft wall at Ayesha Manzil and a 3000 sq.ft wall of NCC Sports Complex, EFU Life has now extended this project to a third location, the Aga Khan Park, Garden, opposite Ismaili JamaatKhana covering a space of over 7000 sq. ft.

There was also a competition to encourage local artists to come forward. The winner of which received a smartphone plus recognition Pakistan wide. Here’s how twitter reacted to it.




I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

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