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Dou Network Aik Awaaz: A Powerful & Awesome TVC of Mobilink Jazz

It’s not often when a TVC inspires me enough to write about it. Mobilink Jazz welcomed Warid customers with a strong message of unity through Dou Network Aik Awaaz. You’ll get a brilliantly sketched glimpse of the natural beauty of Pakistan and also a vibe of our holistic culture. Our nation may comprise of different languages and colours, yet we are one despite our differences. In short, it takes you on a journey that stretches beyond the bounds of physical dimensions and leaves you with a yearning to explore what lies beyond the horizon.

The more prominent message, however, is that Warid (blue) and Jazz (red) are both combined as one now. Diversification is portrayed in such a subtle way that it touched my heart. Such artistic approach in delivering the brand message is what takes our advertising to the next level. You can clearly see the hard work done at every shot on both visual and audio take. It is something beautiful yet brief series of snippets caught on TV and billboards. These shots represent different facets of our cultural heritage and leave us wanting more. It made me wonder why doesn’t our media channels highlight these things in mainstream often? Alas, at least TVCs are going in the right direction.

Response of TVC:

We could clearly see on twitter that #DouNetworkAikAwaaz trended the day TVC was launched. Most of the tweeps praised and also quoted their favourite scenes from the ad. You’ll see deserts, mountains, forests, children, Shandoor festival to a guy in a suit to women in cultural ornaments – aesthetically visualised. My personal favourite is the girl from Kalash valley. Such cuteness!

The previous Warid customers were rejoiced by the idea of this merger and are expecting better things to come up in future.

What to expect from this merger? 

We already know that Mobilink has the highest market share and adding Warid to it is taking telecom industry of Pakistan to the next level. 50 Million customers, that’s something worth celebrating!

Mobilink and Warid are expected to benefit from VimpelCom’s $1 billion investment into building one of the largest and most ambitious IT infrastructures in the industry. Jean-Yves Charlier, Chief Executive Officer of VimpelCom, said “VimpelCom continues to make significant progress against its transformation programme. This market consolidation represents a further step in our strategy to strengthen our position in the markets in which we operate,” adding, “As the VimpelCom Group focuses on an ambitious digital transformation, we are investing in revolutionising our technology core and product portfolio. We look forward to bringing innovative new products and services to our customers in Pakistan.”

I wish Mobilink can bear the responsibility of such a big customer base and keep as happy with their services as they are with their advertising efforts.

I realised much earlier in my career that marketing is all about sharing stories with one another and it was no secret that social media marketing will be the key to rising above the noise. Since that day, till my post-graduate studies with marketing as majors, I’ve never let go of understanding the art of making others talk on the web ‘comfortably’. I’ve made my point that instead of selling your product or service based on its features focus on telling a compelling story, as Seth Godin rightly said. By using proven methods and also adding innovative techniques to produce the result, I was able to filter out the hype and constantly evolve with technology. It sure is very challenging to stand out your business with millions of new tweets, information updates, blog posts, videos and news stories posted every day, from all around the globe. But if you won’t start now then it will get only more difficult and keep getting difficult as you hesitate more. So embrace it with joy, you’ll be surprised with the benefits of relationships, if not of the medium I,being a Social Media Specialist oversee and implement the organization’s social media activities by directly engaging with audience over various social media channels. My clients mostly include entrepreneurs, small businesses and few celebs. Need my assistance? Email me at

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